Before embarking on publishing your book, there a number of key issues you need to make. A lot of writers pay more attention to developing great content for their books. However, there are other related issues that are of equal importance. Issues such as book title, pricing and marketing among others are key factors that have a direct impact on sales.
What is the Title of Your Book?
Your book title plays a key role. Similar to an article headline, it needs to capture attention. In addition, your book title needs to hint to your audience what your book is about. It’s always wise to spend quality time coming up with a title for your book. You can also seek the input of trusted advisors, friends, family, customers, beta readers and colleagues among others to get their thoughts on your book title.
How Do You Intend to Price Your Book?
This is not an easy decision to make. Many authors find it hard to make this decision. Several book publishers and distributors publish surveys on an annual basis giving details of book prices which range from free to hundreds of dollars. Booking pricing can be free if you are using your current book as a promotional book in order to get to a wider audience before releasing the main book. Before setting a price, you should research and find out how much books in your genre cost. Don’t forget to keep track of your goals and take your audience into account. Find out how much they are the willing to comfortably pay for your content.
Keywords and How to Describe Your Book
When you publish your book with popular sites such as Amazon, Smashwords, Barnes & Noble among others, you get a chance to categorize your book, come up with a book description and utilize keywords. Ensure you know what keywords and category is the most suitable to put your book and how your audience will search and find your book. The description should be accurate and concise to give potential readers sufficient information to make them want to buy your book. Writing a good book description requires much thought and good strategy. Remember, this is your marketing piece and so you have to approach it with caution.
Do You Intend to Translate Your Book?
If you are targeting a global market, you need to ask yourself whether you want to have your book translated into various languages. Platforms such
as Amazon don’t only serve the United States, they serve the entire world so this is an issue you may want to consider. To do this, you have to part with translation fees which can be expensive and this may lower the return on investment. If you need to take to translate your book, do your homework well to avoid losses.
It’s essential to keep an eye on your goals and audience as you make any decision regarding your book. Keep in mind many of the decisions related to pre-publishing are not permanent. You can decide to change the book cover and price among other changes with relative ease. The publishing industry is now run by numerous self-publishers and therefore, there are plenty of opportunities for authors.