Decisions You Need to Make Before Publishing Your Book

Before embarking on publishing your book, there a number of key issues you need to make. A lot of writers pay more attention to developing great content for their books. However, there are other related issues that are of equal importance. Issues such as book title, pricing and marketing among others are key factors that have a direct impact on sales.

What is the Title of Your Book?

Your book title plays a key role. Similar to an article headline, it needs to capture attention. In addition, your book title needs to hint to your audience what your book is about. It’s always wise to spend quality time coming up with a title for your book. You can also seek the input of trusted advisors, friends, family, customers, beta readers and colleagues among others to get their thoughts on your book title.

How Do You Intend to Price Your Book?

This is not an easy decision to make. Many authors find it hard to make this decision. Several book publishers and distributors publish surveys on an annual basis giving details of book prices which range from free to hundreds of dollars. Booking pricing can be free if you are using your current book as a promotional book in order to get to a wider audience before releasing the main book. Before setting a price, you should research and find out how much books in your genre cost. Don’t forget to keep track of your goals and take your audience into account. Find out how much they are the willing to comfortably pay for your content.

Keywords and How to Describe Your Book

Describing your book

When you publish your book with popular sites such as Amazon, Smashwords, Barnes & Noble among others, you get a chance to categorize your book, come up with a book description and utilize keywords. Ensure you know what keywords and category is the most suitable to put your book and how your audience will search and find your book. The description should be accurate and concise to give potential readers sufficient information to make them want to buy your book. Writing a good book description requires much thought and good strategy. Remember, this is your marketing piece and so you have to approach it with caution.

Do You Intend to Translate Your Book?

If you are targeting a global market, you need to ask yourself whether you want to have your book translated into various languages. Platforms such

Pros, Cons, Cementing a Decision

as Amazon don’t only serve the United States, they serve the entire world so this is an issue you may want to consider. To do this, you have to part with translation fees which can be expensive and this may lower the return on investment. If you need to take to translate your book, do your homework well to avoid losses.

It’s essential to keep an eye on your goals and audience as you make any decision regarding your book. Keep in mind many of the decisions related to pre-publishing are not permanent. You can decide to change the book cover and price among other changes with relative ease. The publishing industry is now run by numerous self-publishers and therefore, there are plenty of opportunities for authors.

Book Cover Design Considerations

The content is only part of the book publishing process

You work really hard to create your book. You put time, thought, energy and maybe money into creating your book’s contents. You have it formatted, edited, and even read by test readers. Your goals are balanced on the success of your book and the inside matters most, right?

Well, the truth may be a bit different than that. The truth is that we do judge a book by its cover. It’s important to put a lot of attention into your book’s cover. After all, the stronger your cover is, the more book sales you’ll have.

And yes, the inside matters too but to get to the good stuff, you have to motivate people to buy first. So what do you want to consider when making your book cover? Let’s take a look at some important things to think about.

What Is Your Genre?

Different genres have different cover styles. For example, a mystery book cover looks a lot different than a self-help book cover. A text book cover looks different than a coaching manual. So while you do want your book cover to stand out and grab attention, it also needs to fit within your desired genre. You want your readers to recognize that your book fits into their genre and you want it to match their expectations.

Should You Create It Yourself?

Lots of things need to come together

You can create your own book cover. There are certainly enough tools, stock photo sites and tutorials to help you create a cover. In fact, some technologies make it look quite easy. However, you also want to consider your own graphic design skills. If you don’t have a keen sense of design or an artistic background, then you may want to hire a designer.

Here’s the great thing: you can find a top-quality designer to create your book cover for a relatively low fee. Yes, you have to pay money but in return you’ll get a professional quality book cover. This matters. If you want people to trust what is inside, the outside needs to be professional quality.

It’s Not Just the Front That Matters

If you’re printing your book or offering it in print, you’ll also need a binding and back cover. And digital, audio, and print books all require different formatting for the cover. For example, a print cover will require much better resolution than a small digital book cover. Each publishing service or distribution service will tell you their specifications. Share those with your designer or pay attention to them when you are creating your book’s cover.

There are many considerations to make when you’re publishing a book, and the cover is often the last step before launching. Make sure that your cover fits your audience’s expectations, grabs attention, and has professional quality and design.